Latest Insights

INSIGHTS
Loading insights...

Ready to transform your business with AI?

Lets build something intelligent together.

Get Started

We think. We tinker. We transform.

AgentSales
SidOctober 29, 20253 min read

From Sales Agent to Sales Architect — How AI Can Free Your Team to Create, Not Just Sell

The recent case of Vercel puts this into sharp focus and offers a blueprint for how organisations can design a sales agent model that empowers human talent rather than sidelines it

From Sales Agent to Sales Architect — How AI Can Free Your Team to Create, Not Just Sell

We believe the real story with AI is not job loss — it’s job evolution. The recent case of Vercel puts this into sharp focus and offers a blueprint for how organisations can design a sales agent model that empowers human talent rather than sidelines it.


The Vercel Snapshot

  • $9.3 billion valuation following a $300 million funding round — Vercel is moving aggressively to make “agent-first” workflows a reality.
    Sources: Reuters, Business Insider

  • They trained an AI agent on their top-performing inbound sales rep. Over six weeks, they documented the process of qualifying leads, drafting replies, filtering spam, and routing support.
    Source: Business Insider

  • Result: The 10-person inbound SDR team was reduced to one human overseeing the AI agent, while the other nine were redeployed into higher-value outbound roles.
    Source: Business Insider

  • The company emphasises that headcount hasn’t shrunk overall — it’s the nature of work that’s changed.
    Source: AIM Media House

Takeaway: Automation of routine tasks + human elevation to strategy and creativity.


Why This Matters for Sales of Tomorrow

  1. Workflows that can be documented can be automated.
    At Vercel, the inbound SDR process was repeatable and measurable enough to be captured and encoded. If your sales process has high-volume, repeatable steps, those are prime for automation.

  2. Automation creates capacity for human creativity.
    Freed from routine inbound tasks, SDRs can focus on outbound, relationship building, and complex deals — where humans excel.

  3. Human talent becomes strategic.
    The “one human + agent” model turns the human from a task-doer into a trainer, supervisor, and optimizer — requiring new skills and mindset.

  4. Jobs aren’t lost — they’re reimagined.
    This reframing is essential for both organisations and individuals.
    At Thynker, we say: view AI as augmentation, not replacement.


What Your Organisation (and Your Sales Team) Can Do

Here’s a rough roadmap, inspired by Vercel and refined with Thynker’s approach:

  • Map your sales workflows: Identify high-volume, low-complexity inbound tasks (lead intake, qualification, standard replies) and document them end-to-end.
  • Select your “best performer” blueprint: Capture how your top performer thinks, acts, and responds — this becomes your reference for training the agent.
  • Build the agent: Use an AI platform (or partner) to replicate the process, include human feedback, and deploy iteratively. Vercel followed this model.
  • Redefine roles: Shift humans into oversight, strategy, and complex outbound interactions, while refining the agent’s behaviour.
  • Monitor, iterate, scale: Continuously review outputs, refine based on feedback, and expand automation to adjacent workflows (customer success, partner requests).
  • Communicate the narrative: Frame the change as “releasing human potential,” not “cutting jobs.”

The future of sales is agent-enabled, human-led.
The routine will be handled by AI; the complex, human, and creative will remain ours.

At Thynker, we encourage you to ask:

What part of your team’s work can a well-trained agent handle — and what part can only your human talent deliver?

Embrace the second question.
That’s where the value lives.