Insights
Thoughts on AI, strategy, and innovation from the Thynker team—highlighting the playbooks, lessons, and frameworks we use to drive measurable value with intelligent systems.
Beyond Efficiency: Why the Real Value of AI Lies in Transformation, Not Automation
AI adoption has gone mainstream—but real impact remains rare. Drawing from McKinsey’s 2025 *State of AI* report, Thynker explores why true AI success demands transformation, not just automation.
AI and the Future of Tourism: From Awareness to Intelligent Growth
Artificial Intelligence is redefining how nations compete for travelers. For government tourism bodies, the opportunity lies not in louder storytelling but in smarter systems—using AI to connect...
AI in Media: From Attention to Attribution — The Next Great Pivot
As AI transforms how audiences discover and trust information, media companies face a fundamental reset. The next competitive advantage lies not in clicks, but in provenance, licensing, and...
AI Eats Software: The End of Expensive Licenses and the Rise of Fast-Built Business Apps
For decades, software ate the world. Now, AI is eating software — and with it, the traditional rules of how we build, buy, and deploy technology.
The GenAI Divide: Why 95% of Businesses Still Fail to Capture AI Value
A groundbreaking new study from MIT’s Project NANDA, The State of AI in Business 2025, reveals a paradox at the heart of today’s AI boom: despite an estimated $30–40 billion invested by enterprises...
From Sales Agent to Sales Architect — How AI Can Free Your Team to Create, Not Just Sell
We believe the real story with AI is not job loss — it’s job evolution. The recent case of Vercel puts this into sharp focus and offers a blueprint for how organisations can design a sales agent...
Building a Culture of Innovation: Break Fast, Learn Faster, Scale Wisely
At Thynker, we believe innovation isn’t a department — it’s a mindset. The companies that thrive in today’s world aren’t the ones that avoid failure, but the ones that learn from it faster than their...
Introducing Thynker
From executive roadmaps to RAG systems and analytics pipelines, we empower enterprises across industries to think smarter, tinker faster, and transform meaningfully.