Transforming a Television News Station Through AI and Unified Digital Infrastructure
The Challenge
CNBC Africa, A leading television news network sought to modernize its digital and operational backbone. The goal was to unify scattered data sources, leverage AI for intelligent content retrieval, streamline event management, and build a scalable, secure video ecosystem to power both broadcast and online experiences.
Our Approach
We implemented a full-stack, AI-enabled infrastructure built on AWS and advanced machine learning frameworks, transforming the company's digital capabilities from the ground up.
- •Consolidated live data from multiple third party APIs (Refinativ, CoinMarketCap, and others) into a single intelligent API
- •Built a smart quote retrieval system that dynamically selects the most reliable data source per ticker symbol
- •Developed a backend powered by Node.js, Express and Redis to update quotes, news wires and financial data
- •Developed vector embeddings for video, audio, and text content to enable deep semantic search across the company's archive
- •Integrated RAG pipelines that allow AI models to generate insights, summaries, and contextual recommendations
- •Built a video CMS on AWS S3 with CloudFront CDN for global delivery and signed URL security for access control
- •Automated ingestion, transcoding, metadata tagging, thumbnail generation, and publishing workflows
- •Created a fully integrated event management system that automates planning, registration, and marketing
- •AI models extract and populate key fields—such as agenda, speakers, bios, and session details—directly from planning documents
The Results
- ✓Unified real-time financial data feeds across platforms, improving consistency and accuracy
- ✓Cut editorial research and production prep time dramatically through AI-assisted retrieval
- ✓Reduced infrastructure costs while improving video speed and reliability
- ✓Automated and modernized event management operations, saving hundreds of staff hours per event cycle
- ✓Created a future-ready foundation that integrates content, data, and events under one cohesive AI-driven ecosystem
The transformation was comprehensive and game-changing. We now have a unified, intelligent infrastructure that connects our data, content, and operations in ways we never thought possible. Our teams are more productive, and our audiences get better, faster content.
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